- The problem
- The brand says different things on different pages.
- Why
- Positioning moved on. Older pages did not.
- What woods does
- Cedar sets the versions side by side, ranked by exposure. Samantha scores each page’s voice against a baseline drawn from the estate’s own pages. Which version is current is your call.
- What you get
- A ranked list of where the story splits.
contradictions across 4,471 claims, 24 of them high severity.
A customer count, two ways: One page says over 500,000 customers. Another says over 800,000. Both live.
grade A · case file 01 · a UK health brand · published 5 Oct 2026 · n = 1