woods keeps a dated, provable record of the environmental and energy claims your website makes: the exact words, where each one sits, and when it changed. So you find the problem before a regulator, a competitor or a customer does.
Prevention, with the evidence attached.
Public pages only. Read-only. No sign-in, nothing to install.Directive (EU) 2024/825 applies from 27 September 2026. It bans generic environmental claims made without recognised substantiation.
European Commission, Transition Pathwaysread 6 Oct 2026grade Aledger E2The CMA began enforcing consumer law directly on 6 April 2025, with fines of up to 10% of global turnover. Its early focus includes green claims.
Ashurst Perkins Coie briefingread 6 Oct 2026grade Cledger E1Two public sources, quoted with the date we read them. This is not legal advice.
Two facts, each with its source, its evidence grade and the date we read it. We state no other figure about greenwashing on this page, because we hold no other source we would grade.
Directive (EU) 2024/825 applies from 27 September 2026. It bans generic environmental claims made without recognised substantiation.
The CMA began enforcing consumer law directly on 6 April 2025, with fines of up to 10% of global turnover. Its early focus includes green claims.
What these rules mean for your business is a question for your lawyers. woods gives them the list to work from.
Exposure is rarely intent. It is volume: claims written by many people over years, on pages nobody has reread since.
Product, marketing, sustainability and support teams each write about energy and the environment, in their own words, on their own pages.
A wording agreed in one review is updated on the page that prompted it. The FAQ, the press page and the old campaign keep the version before.
Without one list of the green claims and where each one sits, nobody can check them all, and nobody can say when each one last changed.
One energy claim on three pages of a website, read four times. Step through the reads to see what woods records at each one.
Read 1 of 4 First read, 3 Feb 2026. woods finds the claim on three pages, worded three ways, and records each in its exact words, with its page and the heading it sits under. Next: read the site again.
100% renewable electricityFirst seenOn 3 Feb 2026.
All our electricity is 100% renewable.First seenOn 3 Feb 2026.
We supply 100% green energy to every business customer.First seenOn 3 Feb 2026.
Each read adds to the history. Nothing earlier is rewritten.
Printed at the last read, with the claim’s full history.
Each line below is a field in the Claims register, the screen in the app where the record lives.
Every environmental and energy claim on the pages it reads, such as “carbon neutral”, “100% renewable” or “energy efficient”.
Each claim in its original wording and language, so anyone can check it against the live page.
Every page the claim appears on, and the section it sits in, so it can be found in seconds.
When the claim was first and last seen, how its wording differs from page to page, and when it was removed. Dated to the reads that saw it, never to a moment woods did not see.
Where one page’s version of a claim disagrees with another’s, side by side.
A generic green claim with no figure or evidence on the same page is marked so. It is an observation about the page, not a legal judgement: the evidence may sit elsewhere.
Three things you did not have before the first read.
The environmental and energy claims on the pages woods read, word for word, with the page and section each sits on. A screen in the app.
First and last seen, every page it appears on, its wording on each, when it was removed, and whether it disagrees with another page. Nothing earlier is rewritten.
The whole register downloads as a dated record of what your site said and when.
Narrow by design, so there is little for your IT and legal teams to approve.
woods never holds write access to anything. Every change is made by you, in your own tools.
It reads what any visitor can read, and respects robots.txt. No sign-in, no credentials, nothing to install.
woods keeps the claims, where they sit and the metadata around them. Not copies of your pages.
The Assessment is the first read of your public estate. It dates each claim it finds, and every later read adds to that claim’s history.
What you getRead-only. Public pages only. Your pages are read, not stored.
Factual answers about what woods does and about the two sources above. None of this is legal advice. For what applies to your business, ask a lawyer.
In plain terms, an environmental claim that is vague, cannot be backed up, or leaves a misleading impression of a product’s or a company’s impact. Whether a particular claim crosses that line is a legal judgement, and woods does not make it.
According to the European Commission, it applies from 27 September 2026 and bans generic environmental claims made without recognised substantiation. We read that source on 6 Oct 2026 and grade it A, a primary source.
No. Directive (EU) 2024/825 is the directive on empowering consumers for the green transition, and it is the only EU instrument this page relies on. We make no statement here about any other proposal.
According to a law firm’s briefing, the CMA began enforcing consumer law directly on 6 April 2025, with fines of up to 10% of global turnover, and its early focus includes green claims. We read it on 6 Oct 2026 and grade it C, a reputable secondary source.
No. Sage extracts each claim in its exact words and Cedar shows where pages disagree. Whether a claim is substantiated, and which wording stands, is your decision and your advisers’.
Public web pages only, read-only, respecting robots.txt. It keeps the claims in their exact words, where they sit, the dates it read them and the metadata around them. It does not keep copies of your pages.
No. A claim’s history starts at the first read that saw it, and a removal is dated to the window between two reads. woods does not guess at history it did not observe.
woods marks a generic green claim when it finds no figure or evidence for it on the same page. It is an observation about that page, not a legal judgement: the evidence may exist elsewhere, and whether the claim is acceptable is for you and your lawyers.
Each sweep reads claims on a set budget of pages and names the pages it read. A page that was not read is listed as not read, never as clean, so the gap is on the record too.
A dated record of your green and energy claims, where they sit and when they changed. Prevention, with the evidence attached.