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Case file · 01

Case file 01 · A consumer health estate, read once

client shapeConsumer health · 745 pages
health, as measured91built on 83% of the framework
pages read745 of 745
what the first sweep found
153contradictions across 4,471 claims, 24 of them high severity
488open findings on 389 pages: 116 take minutes, 347 take hours, 25 need a decision
153stale pages, and 188 too thin to answer a question
293pages no link on the site reaches
32 of 38pages checked in a real browser were built by scripts a plain crawler cannot read
where the estate disagreed with itself
A customer count, two waysOne page says over 500,000 customers. Another says over 800,000. Both live.
One test, two scopesThe same test at the same price, described as covering 9 measures on one page and 12 on another.
One product, two pricesThe same product at two different prices on two pages.
A dose, three waysThe same dose stated as three different figures across three pages.
In each case the report shows both versions and where each was found. Which one is current is the owner’s decision, not ours.
what this case file does not show
  • This is one sweep. The estate has not been swept twice, so there is no before and after here: this shows what a first read finds, not what fixing it changes.
  • The menu could not be measured. The crawl recorded no menu links on most pages, so no page was judged against it, and we say so instead of reporting a gap that is really ours.
  • Cedar compared 20,000 candidate pairs. Two statements with no wording in common would not be paired, so the contradictions are a floor, not a ceiling.
anonymised: no company, product or page is named. One real sweep, figures as measured.
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